Bush or Kerry ?

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We are not based in the US and we are not into politics. Yet we are interested to see what's going on and who eventually will step forward. So we will watch this powerplay from the sideline. Wishing wisdom to all Americans who will bring out their vote this second November 2004. As an advertising man I had to think back of one of those golden ads by the concept-company Doyle Dane & Bernbach who developed the unforgettable and never beaten campaign for Volkswagen in the early fifties (adverts like 'Think small' and 'It's ugly but it gets you there.'). A very apt example for today is this mid seventies Convertible advert.

(both 1939 Cadillac illustration and VW advert: the Horwitz Collection)

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