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Throwback Thursday: the best pre-war April Fools joke ever


Rutger Booy - long time full time editor - came up with this brilliant idea for April 1, 2011. He also produced the perfect mock-up of the book by 'Editions Maldormir'(Sleepless Publising...:-). And it worked! Before lunchtime April 1, we had something like 20 orders for the book that never existed! Applause for Rutger. Nowadays he is writing for PreWarCar with larger intervals. But his last brilliant gesture was to introduce us with Jeroen Booij (no family!) who is doing clever things at PostwarClassic.  


EARLIER TEXT, published April 1, 2011

"We at PreWarCar consider ourselves lucky as we have just received one of the very few preview copies of a new book that will send shockwaves through the Bugatti community.  The author (who asked us not to reveal his name at this point) is well-known in Bugatti circles. He has spent years and years  collecting data about Bugatti Replica’s, Bugatti Bitsa’s and Bugatti Fakes. Not only the cars, also the tools, the pedalcar, the bicycle and more. It has become a monument of a book with over 800 thin paper pages. Each chapter is describing one Type including all chassis numbers which deserve a questionmark. So you can imagine why chapter "35" is no less than 387 pages alone.  It is due out within 10 days, but if you are curious (or afraid) to find your Bugatti in it, you better  pre-order one of the especially for PreWarCar readers reserved first 250 numbered (!) copies. The price will be Euro 104 including handling & postage worldwide. To order your copy be sure to send your order today through the contact form. You will receive an invoice by e-mail.

editorial UPDATE: Thank you all so much. Yesterday - April 1 - we at PreWarCar had the time of our life. It was great fun to see all the reactions & orders on the Bugatti book pouring in, both from people who desperately wanted to order one, as from people like Greg Wells who wrote " Ouch, my leg hurts. Feels like someone is pulling on it... LOL!"

Publiziert:
Mittwoch April 6th, 2016
Unbekannt
07 April 2016, 15:09
This reminds me of "Bugatti man and machine" by Gianni Machino. You can find a very nice tin container which purports to be the packaging of this book, but no one has ever seen the actual book.
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Rutger Booy
07 April 2016, 05:56
This was indeed a great joke. Even one year after that date we still received reactions. One reader even threatened to sue us if we didn't send him the book immediately
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Unbekannt
07 April 2016, 03:27
May I suggest that you compare the names and addresses related to all the orders you received with Bugatti Owners' Club membership lists, and publish them.
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