It’s not the outside that counts

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It’s the inside! A perfect example is this showroom opened in 1913 by the “Daimler Motoren Gesellschaft”. At the turn of the previous century Benz motor cars were sold by independent sales representatives. When the names “Benz” and later “Mercedes” became well known, showrooms were opened in cities like Paris, London, Berlin and New York. But as these were still owned by individuals, it was therefore in the interest of DMG to develop its own sales network. They needed a meeting point for interested -and appropriately wealthy- customers. DMG’s first showroom was located in Berlin at Unter den Linden 50/51. The Mercedes Palace, as the building soon came to be known, was an elegant piece of architecture, using high-quality materials and the latest technology. But the building’s key feature was its restaurant which rapidly became a focus of day-to-day life at the Mercedes Palace. It was soon doing a roaring trade, which of course positively affected Mercedes sales. (source DaimlerChrysler) (RB)

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