"All you can ask in a Motor Car"

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Hugh Chalmers was vice-president of National Cash Registers but also had an interest in motoring. He didn’t hesitate when in 1907 he was asked to take over half the shares of small-time car manufacturer Thomas-Detroit. Not much later he became president of the business and renamed it the Chalmers-Detroit Motor Car Company. In 1910 he reorganized the company and the cars became known as just Chalmers. "All you can ask in a Motor Car" was his advertising slogan and indeed the Chalmers became very popular in the US. A good example of what Hugh Chalmers meant with his slogan is this attractive Torpedo Roadster that still has its original two-seater coachwork. It’s to be sold by the World Wide Group during their Houston Classic Auction on May 3rd. Who knows, you might be just in time to help celebrate 100 years of the Chalmers marque! (photos courtesy WWG) (RB)

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