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A Lady with a Blitz-Top

What a luck, that our lovely Friday-Lady´s car is fitted with a “Golde-Patent-Verdeck”. It makes it easy for her to open and close the canopy top of her automobile. And furthermore, the advertising is telling us, that this top can be opened and closed very easily and fast, even by a lady and very astonishing: in a driving car.

But who was the early pioneer of canopy tops, who invented this fantastic mechanism? We´re talking about Traugott Golde, a blacksmith, born in Lessen, a little village in Thuringia in February 1845. He founded his wagon-building company in the nearby city of Gera in 1872 and became a coachbuilder in 1905. As a trademark of his company, he invented the “Golde Blitz-Verdeck”. It would have been the perfect top for a LeMans-racer between 1924 and 1927. After the death of Traugott Golde in 1905, his sons Richard and Alfred continued the business. For the use of their American patents, in 1910, they even founded the "Golde Patent Top Manufacturing Company" in New York. Big Business for a small factory in Thuringia, but with high skills in coachbuilding and especially the canopy top development, the company survived the Great War and in 1921 a new modern company building was built by star architect Thilo Schoder. This Bauhaus-Style building still exists. Body designs for Benz, Minerva, Audi, Horch and Maybach followed and in 1927, 10 years before the first car company offered a sliding roof (the Nash Motor Company in 1937), Golde already offered this feature as an aftermarket extra. Because after World War II, the old company now located in the Sowjet zone, Golde founded the successor company “Hans Traugott Golde & Co. GmbH” in Frankfurt/Main and became Germany´s first supplier of sliding sunroofs. You found Golde roofs on Mercedes, VW Beetles, Borgwards, Citroens, Fords and so on and so on. Even convertible hard-tops sometimes were fitted with Golde sliding-roofs. I once saw a Mercedes Pagode with this rare extra. In 1973, the company developed the world's first slide and tilt module, a feature I love at my Baby-Benz. Golde finally was purchased by Rockwell Automotive the same year.

So we know a lot about canopy tops, sliding roofs, etc. now. But there is one thing, I´d like to know about our Friday Lady: what car is it, that she has fitted with the famous Golde-Patent-Top? I think it looks like a Benz, doesn´t it? Maybe one of our readers will identify the correct type of this nice automobile!?

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Words and photographs by Hubertus Hansmann.

Publiziert:
Freitag Juli 13th, 2018
Hubertus Hansmann
13 Juli 2018, 13:49
The American origins of the car make sense! Maybe the windshield is also a Golde product!?
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Ariejan Bos
13 Juli 2018, 09:53
The mudguard-style clearly shows that this car is American and not European. So we should be talking about fenders and not mudguards. This fender style with drooping visors is characteristic for Cole, so that is what I think it is: a 1912 Cole tourer, probably the Forty model. The car has been fitted with other interesting accessories too, like the front bumper (possibly by Sager) and the windshield (still an extra in these days) by a for me unknown producer.
The Golde top was described as a cantilever top in the Automobile Topics issue of June 1, 1912 and was praised to be very easy in use and 'far in advance of the familiar top equipment'. The article is accompanied by the same photo as in the ad as well as a photo with the closed top.
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Michael Schlenger
13 Juli 2018, 09:30
Excellent account of the Golde history! As for the car in the advertisement, I doubt that it's a Benz. There were countless Benz-lookalikes before and after WW1 and in the absence of the typical Benz badge on the radiator cowling or the Benz lettering on the wheel hubs we cannot be certain that it is really a Benz. What's more, the shape of the front fenders and the lack of louvres in the engine hood is unusual for a Benz. From the overall proportions - especially the dimensions of the wheels compared to the size of the body - I'd advocate an American origin of this car which would make sense given Golde's activities in the U.S. . For comparison I've attached a photo from my collection showing a Benz from c. 1912-14 which continued to be used after WW1 (hence the electrical front lights).
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